March 8, 2018
Building a strategy is a sequential exercise that meets specific objectives that should be defined upstream.
The implemented marketing actions gain resonance only if its objectives are clear and the company’s stakeholders are involved in the process.
This strategy definition phase, also called the scoping phase, must be consistent and all encompassing. Many options will present themselves at each phase, and there is a number of tools and matri...
Les 12 coups de minuit
Phénomène de société
Social media marketing
Social media strategy
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