The data-driven approach is a vast field which today includes players in both the technical and marketing arenas.
The trendy word « CRM » was replaced by “Big Data” which was replaced by… what we call it doesn’t really matter…, anyway the problem remains the same: “how to make my data talk?”, “how to use my data to drive my strategy?”. It is clear that the proliferation of data and information sources makes brands rethink their appr...
The “digital transformation” is a buzzword which is used more and more often but its definition still remains unclear to many people and organisations. This analysis provides an insight into the understanding of this “digital transformation”.
Digital transformation is certainly the buzzword of the year. Not only is it the subject of countless conferences and articles, a quick look at Google trends confirms its popular emergence since 2015.