Each year nearly 500 000 new companies are created in France and these include a significant number of startups. These startups are often launched from a radical or incremental innovation, and the likelihood of failure is very high. Indeed as they typically operate in a very fastmoving environment, one innovation idea can sometimes cancel the viability of another.
In this context, the key success factor is the manner in which the startup manages to position its business, identify and clearly communicate its added value.
One of the critical phases for a startup is its launch on its chosen market or activity. It is appropriate at the outset to define the scope of action and identify constraints and future challenges in order to respond when needed.
The creative approach of a startup should be flexible but at the same time maintaining a framework within which to launch the activity and manage stakeholders. The budgetary aspect is often the driving force of marketing, communication and, more broadly, strategy issues.
If you possess a startup project or are in the development phase of a startup and:
You have to develop your launch or development strategy
You have to submit your proposal to potential investors
You need to develop or reinvent your business model
You need a marketing or communication expertise
The eye of an experienced person in business creation can constitute a real asset.